94%
of mobile time is spent inside apps, not in the browser.
Source: Sensor Tower
Mustang Apps
Your news website mirrored on iOS and Android, with branding, advertising and subscriptions intact. No content migration and no redesign.

48 h
from website to published app
0
content migrations
<1 min
to adapt to a website change, with AI
100%
your own brand: the outlet’s logo, colors and domain
The question is no longer whether a news outlet needs an app. Readers’ time and attention have moved to mobile, and the app is where the most loyal audience gathers.
94%
of mobile time is spent inside apps, not in the browser.
Source: Sensor Tower
66%
of news media traffic comes from phones.
Source: Comscore
+60%
more active users in three months thanks to push notifications.
Source: Pugpig / Airship
A mirror of the website updated in real time, with everything the outlet already runs.
Breaking news straight to the reader’s screen: the most direct channel to build a habit.
Ads are served just like on the website, with no setup changes and no revenue loss.
Subscribers, paywall, sports results and special modules, intact from day one.
Stories can be read offline, without interruptions.
If something changes on the website, an agent detects it and deploys the fix in under a minute.
WordPress, Arc, Nota or any other. CMS Mustang Cloud is not required.
No changes to the website and no tech team needed on the outlet’s side: Mustang takes care of everything.
01
Your current website
It all starts from the website URL. Nothing is changed.
02
Mustang hybrid engine
A mirror of the website, with AI self-healing built in.
03
Publishing
The app goes live on the App Store and Google Play under the outlet’s brand.
04
48 hours
The outlet, on its readers’ phones, in real time.
The same app, without the months of development or the usual upfront investment.
| Feature | Custom app | Generic builder | Mustang Apps |
|---|---|---|---|
| Time to launch | 6–12 months | 2–4 months | 48 hours |
| Content migration | Yes | Partial | None |
| Google Ad Manager | Extra development | Limited | Native |
| Paywall and subscriptions | Hard work | Partial | Intact |
| AI self-healing | No | No | Yes |
| Upfront investment | Very high | Medium | No setup fee |
Reels Mode
The vertical scroll of social media, with the outlet’s content, brand and advertising. Readers swipe through story after story without leaving the app.
Case study: El Tribuno · Salta, Argentina
+10,000downloads on Google Play
iOS and Android, with Reels Mode.
See the app on Google PlayFill out the form and we’ll set up a demo with your own website. You can also reach us on WhatsApp at +54 9 223 446-3917.