A CMS with a built-in AI agent, native apps, newsletters and video in a single platform, trusted by more than 30 digital media outlets in six countries.
Mustang Agent
Headlines for every channel, deck, tags, photos, SEO and interview transcription, with the site’s real data and without leaving the CMS. Every suggestion is reviewed and applied in one click.
17 sec
to transcribe a 16-minute interview
9
headlines per story: homepage, social, Discover, search and push
0
new tools to learn
1 day
from decision to newsroom use
A person decides what gets published. The agent doesn’t make up data, has no access to readers’ personal data and respects each user’s permissions. It can be switched off for the whole outlet or for one person, with no deploy.
Connected via MCP to any compatible AI, such as Claude or GPT. From there, management checks traffic, Discover, Search Console, Analytics and team productivity, and the newsroom leaves drafts and audio in the CMS. Every connection uses OAuth and the person’s own permissions.
CMS Mustang Cloud is a product of Aplay América, which has built software and run high-traffic platforms since 2008. Every outlet works with a team that knows its operation, responds quickly and measures results.
Per-outlet staging, unlimited image storage and integrations with third-party services.
Cloudflare CDN and WAF, DDoS protection and verified backups of every database.
Infrastructure on Cloudflare, AWS and dedicated servers that scales with traffic: spikes are absorbed at the edge and everything is monitored 24/7.
A 30-minute call to understand the outlet, a demo with its own content and a tailored proposal. Implementation takes 2 to 6 weeks and includes a full migration of the archive, with every URL redirected and no indexing lost.
30 min
initial call to get to know your outlet
up to 6 wks
to implement, with full migration
100%
of URLs redirected, no indexing lost
24/7
specialized support and consulting
Each product addresses a specific need and integrates with the CMS. They can be hired individually or together, as the outlet needs them.
Platform
What other platforms solve with plugins and scattered vendors comes built in and maintained by the same team in CMS Mustang Cloud.
Native recurring billing with Mercado Pago, plans and pay-what-you-want, automatic retries, retention offers and a churn and cohort dashboard. A national outlet in Argentina manages more than 150,000 reader accounts with it.
Metered, registration or subscriber-only walls, also on AMP, connected to subscriptions. Used by El Tribuno de Salta, among other outlets.
Electronic invoices built into subscription billing, with no manual data entry.
Sign-in with Google, Facebook or email, an account with the reader’s plan and a single session for comments and the outlet’s services.
Our own Firebase implementation for web and apps: scheduled sends, segmented by section, with view and click metrics.
Panels are built in the CMS, or filled automatically with the latest stories, and Google picks them up by feed. No manual uploads to Publisher Center.
News sitemap, structured data, large images for Discover and AMP. The Mustang team monitors Publisher Center and Search Console and fixes every error.
Google Ad Manager built into the site, AMP and apps, with ad slots managed from the CMS.
Monetization · Google Ad Manager 360
Management of the outlet’s inventory on Google Ad Manager 360, under revenue share agreements: the outlet earns more when its inventory performs better. For outlets on CMS Mustang Cloud and for those on other platforms.
Setup, structure and upkeep of ad slots across the site, AMP and apps within Ad Manager 360.
Ongoing optimization of floor prices, formats and placements so every slot earns more.
Access to demand and programmatic partners that compete for every impression and raise CPMs.
Training for the sales team to sell, measure and protect the outlet’s inventory.
Sports data · Quién Gana Hoy
The platform behind quienganahoy.com, available for your outlet: live scores, fixtures, standings, top scorers, brackets and stats for every match, to add to your site with widgets or to build a complete sports site.
12
ready-to-embed widgets for stories and homepages
60 s
refresh rate for live scores
9
visual themes, plus the outlet’s own colors and fonts
1
line of code to install them
Live scores, schedule, standings, top scorers, brackets, match, stats and head-to-head, linking to the outlet’s own pages.
All the data —scores, fixtures, standings, odds and markets— to build a full sports section or site on CMS Mustang Cloud.
AI-written match previews, live coverage, prediction polls and rankings that drive engagement.
Mustang Lazo
For everything the outlet wants to build on its own: its team —or the agency it hires— publishes specials, landing pages and widgets on the outlet’s domain, in any framework and without touching the CMS or the site’s code. What you request by ticket, Mustang builds; what your team wants to build, it publishes with Lazo.
A results widget in every story and on the homepage. The newsroom enters the data and everything updates within a minute, with no republishing.
A special built by an agency in React goes live on a route of the outlet, such as /worldcup, with the site’s domain, SEO and header.
Advertiser landing pages and sponsored content on the outlet’s domain, without tying up the development team.
Interactive pieces that can be embedded in any story and read CMS data, such as the latest stories in a section.
Every change has a preview on the real URL, version history and one-click rollback.
Over 15 years working with digital media: legacy newspapers, digital natives and media groups in Argentina, Bolivia, Chile, Guatemala, Mexico and Venezuela.
CMS Mustang Cloud is built on Node.js and MongoDB, with cloud storage and Cloudflare in front of all traffic. It adapts to each outlet, with dynamic websites and no design constraints.
The team works with Claude, Anthropic’s AI, across development, operations and support: faster repetitive tasks and more time to solve each outlet’s challenges.
Artificial intelligence
Claude, in every area
AI speeds up the work; decisions stay with people.
Measured performance
Edge caching on Cloudflare, background revalidation and automatic purge whenever a story is edited. More speed means better Core Web Vitals and more pages crawled by Google.
101 ms
average response time to Googlebot at a national outlet in Argentina
1.8 s
Mobile LCP: main content load
0
CLS: no layout shifts
1.1 s
Desktop LCP
Googlebot response: Search Console crawl stats for the last 90 days. Core Web Vitals passed across the whole site, on mobile and desktop, by an Argentine newspaper that publishes with CMS Mustang Cloud: real Chrome user data (CrUX), 75th percentile over 28 days. Measured in November 2026.
Demo, quote or technical question: fill out the form and our team will get back to you within 24 business hours.
